This conceptual video is a corporate collaborative research project

initiated by Bonnier R&D into the experience of reading magazines on

handheld digital devices. It illustrates one possible vision for

digital magazines in the near future, presented by our design partners

at BERG.

The concept aims to capture the essence of magazine reading, which

people have been enjoying for decades: an engaging and unique reading

experience in which high-quality writing and stunning imagery build up

immersive stories.

The concept uses the power of digital media to create a rich and

meaningful experience, while maintaining the relaxed and curated

features of printed magazines. It has been designed for a world in

which interactivity, abundant information and unlimited options could

be perceived as intrusive and overwhelming.

The purpose of publishing this concept video is first and foremost to

spark a discussion around the digital reading experience in general,

and digital reading platforms in particular. Thus, we would be more

than happy to hear what you have to say regarding the concept and

ideas expressed in the video: the magazine reading experience, digital

browsing, text versus images, as well as hear about your own digital

reading experiences and thoughts. We are all ears.

http://www.bonnier.com/en/content/digital-magazines-bonnier-mag-prototype