"Beirut, Lebanon-based advertising firm Memac Ogilvy has used small-sized business cards to illustrate, both visually and tactilely, that a smaller and less expensive campaign can make a big impact. The very first thing you see when meeting a Memac Ogilvy representative, their business card, communicates to you at once that the firm is willing to do more, for less, in a creative fashion."

(via: You the Designer)

http://adsoftheworld.com/media/dm/memac_ogilvy_recession_business_cards?size=_original